Tea Board IndiaTea Board India
A statutory body under the Ministry of Commerce & Industry, Government of India, constituted under the Tea Act, 1953. Tea Board oversees the development, promotion and regulation of the Indian tea industry — from cultivation and manufacturing to export and domestic trade. This marketplace is a Tea Board India initiative.
Tea MarkTea Mark — Quality Certified
The official quality certification mark issued by the Tea Board of India. Products carrying the Tea Mark logo have passed Tea Board's quality standards for purity, hygiene, and authenticity. It assures consumers that the tea is genuine, traceable, and meets the standards set for Indian teas.

Privacy Policy

PRIVACY POLICY

Effective Date: 15.08.2026

This Privacy Policy (“Policy”) describes the policies and procedures of the Tea Board India, a body corporate constituted under the Tea Act, 1953, having its head office at 14, B. T. M. Sarani, Kolkata-700001 (“the Board” or “the Platform Operator”), on the collection, use, storage, processing, and disclosure of the user’s information in connection with the use of e-commerce platform, accessible through the website located at https://teamarketplace.in (the “Platform”).

This Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder and the amended provisions pertaining to electronic documents / records in various statutes as amended by the Information Technology Act, 2000. This Policy does not require any physical, electronic or digital signature.

By accessing or using the Platform, the User signifies that the User have read, understood, and agrees to be bound by this Policy. If the User does not agree with the terms of this Policy, the User should not use or access the Platform.

  1. DEFINITIONS

  1. “Personal Information” means any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person. This includes, but is not in limitation to, name, address, telephone number, email address, and financial information.

  2. “Sensitive Personal Data or Information” (SPDI) consists of information relating to passwords; financial information such as bank account or credit card or debit card or other payment instrument details; and any other information identified as sensitive under the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011.

  3. “User” means any natural or legal person who accesses, uses, or registers on the Platform, including but not limited to buyers, sellers, and casual visitors.

  1. INFORMATION THE PLATFORM OPERATOR COLLECTS

The Platform Operator collects information to provide and improve the services. The type of information The Platform Operator collects depends on the User’s interaction with the Platform.

  1. Information the User Provides to the Platform Operator:

  1. Registration and Profile Information: When the user creates an account as a buyer or a seller, the Platform Operator collectsthe User’s name, email address, mobile number, delivery address, and a password. Sellers may be required to provide additional information, including business name, GSTIN, PAN, bank account details, and copies of relevant licenses and certifications, including the ‘Tea Mark’ license.

  2. Transaction Information:The Platform Operator collects information related to the User’s transactions on the Platform, including products purchased or sold, order details, shipping information, and payment details. Please note, the Platform Operator do not store the User’s full credit/debit card information; this is securely handled by the Platform Operator’s third-party payment gateway partners.

  3. Communications:The Platform Operator collects information when the User communicates with the Platform Operator or other users through the Platform, including for customer support, inquiries, or feedback.

    1. Information the Platform Operator collects Automatically:

  1. Log and Usage Data:The Platform Operator automatically collects log information when the User uses the Platform, including the User’s IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of the User’s requests.

  2. Device Information:The Platform Operator may collect information about the device the User uses to access the Platform, including the hardware model, device identifiers, and mobile network information.

  3. Cookies and Similar Technologies:The Platform Operator uses cookies, pixel tags, and other tracking technologies to collect information about the User’s browsing activities, to personalize the User’s experience, and to analyze Platform traffic. The User can control the use of cookies at the individual browser level.

  1. HOW THE PLATFORM OPERATORUSESTHE USER’S INFORMATION

The Platform Operator use the information it collects for various purposes, including:

  1. To Provide and Manage Services: To facilitate the creation of the User’s account, process the User’s transactions, manage orders, facilitate shipping and delivery, and provide customer support.

  2. To Improve and Personalize the Platform: To understand user behaviour, improve the Platform’s functionality, develop new features, and personalize the content and advertisements the User’s see.

  3. For Communication: To send the User transactional communications, service-related announcements, administrative messages, and promotional materials. The User may opt-out of receiving promotional communications at any time.

  4. For Safety, Security, and Compliance: To verify user identity, prevent fraud and abuse, enforce the Platform Operator’s Terms of Service, and comply with the Board’s legal obligations under applicable laws, including responding to requests from government and law enforcement agencies.

  5. For Verification and Quality Assurance: To verify the authenticity of sellers and the ‘Tea Mark’ certification of the products listed on the Platform, ensuring the integrity of the marketplace.

  1. SHARING AND DISCLOSURE OF INFORMATION

    1. The Platform Operator do not sell or rent the User’s Personal Information to third parties. The Platform Operator may share the User’s information in the following circumstances:

  1. With Sellers and Buyers:The Platform Operator shares necessary information between buyers and sellers to facilitate a transaction. For example, the Platform Operator provide the buyer’s name and shipping address to the seller for order fulfilment.

  2. With Service Providers:The Platform Operator may share the User’s information with third-party vendors, consultants, and other service providers who perform services on the Platform Operator’s behalf, such as payment processing, logistics, data analysis, and marketing. These service providers are contractually obligated to protect the User’s information and use it only for the purposes for which it was disclosed.

  3. For Legal Reasons:The Platform Operator may disclose the User’s information if required to do so by law or in good/faith belief that such disclosure is reasonably necessary to:

  1. comply with a legal obligation, court order, or government request;

  2. enforce the Platform Operator’s Terms and Conditions and other agreements;

  3. protect the rights, property, or safety of the Board, users, or the public.

  1. DATA RETENTION

The Platform Operator will retain the User’s Personal Information for as long as the account remains active or as necessary to provide services. The Platform Operator may also retain the information to comply with legal obligations, resolve disputes, and enforce agreements. After such time, The Platform Operator will either delete or anonymize the User’s information.

  1. THE USER’S RIGHTS AND CHOICES

  1. Access and Update:The User have the right to access and update their account information at any time through profile settings on the Platform.

  2. Withdrawal of Consent:The User may withdraw their consent for the collection and processing of their information at any time. However, this may result in the User’s inability to use certain features of the Platform. To withdraw consent, please contact the Grievance Officer.

  3. Opt-Out of Marketing Communications:The User can opt-out of receiving promotional emails from the Platform Operator by following the unsubscribe instructions included in the email or by changing notification settings in their account.

  1. DATA SECURITY

The Platform Operator is committed to protecting the User’s information. The Platform Operator implement reasonable security practices and procedures, including administrative, physical, and technical safeguards, to protect the User’s Personal Information from unauthorized access, use, disclosure, alteration, and destruction. The Platform Operator use industry-standard encryption (such as SSL) to protect data transmissions. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

  1. COOKIES AND TRACKING TECHNOLOGIES

Cookies are small files placed on the User’s device that enable the Platform Operator to recognize the User’s browser and capture certain information. The Platform Operator use cookies to understand and save the User’s preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that the Platform Operator can offer better site experiences and tools in the future.

  1. CHILDREN’S PRIVACY

The Platform is not intended for use by individuals under the age of 18 and does not knowingly collect Personal Information from children under 18. If the Platform Operator becomes aware that Personal Information from a child under 18 has been collected, necessary steps will be taken to delete such information from its records.

  1. CHANGES TO THIS PRIVACY POLICY

The Platform Operator may update this Policy from time to time. It is the User’s responsibility to periodically review this Policy to stay informed of any updates or changes. Continued use of the Platform after such changes are posted constitutes the User’s acceptance of and agreement to the revised Policy.

  1. GRIEVANCE OFFICER

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: C Bharathi Raja

Designation: Factory Advisory Officer, Tea Board India

Address: 14, B. T. M. Sarani (Brabourne Road), Kolkata – 700 001.

Email: secretary-wb.tbi@gov.in

Phone: +91 89031 72141

The Grievance Officer shall acknowledge the complaint within twenty-four hours and dispose of such complaint within a period of fifteen days from the date of its receipt.

  1. GOVERNING LAW AND JURISDICTION

This Policy shall be governed by and construed in accordance with the laws of India. Any dispute arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts in Kolkata, West Bengal, India.

  1. CONTACT US

If the user has any questions or concerns about this Privacy Policy or data practices, please contact the Board at:

Address: Tea BoardIndia, 14, B. T. M. Sarani (Brabourne Road), Kolkata – 700 001

Email: secretary-wb.tbi@gov.in

Phone: 9830919686

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